![]() ![]() There’s also a lot of free stock photos on Pexels and Unsplash. Thanks to social media and design community platforms, you can find photos everywhere nowadays. Keep in mind that you won’t use the photos you compile, just use them as inspiration and reference. You’ll probably need to create photos of your own: team portraits, offices, stores, hero images for your web design, etc. Photos can serve as a good reference point for the overall aesthetic and feel you want your visual identity to have. But hold your horses, because you need to know what exactly you should be looking for. Now that we’ve defined what a mood board is and made a strong case for its importance, you’re probably headed to Behance, Pinterest, and Stockphotos. It goes without saying that you need to build your brand in accordance with the nature of your product or service. An older, female audience would probably be attracted to something more colorful and catchy, like floral designs and bolder typography. For example, millennials love pastel colors, monochrome, and minimal design and organic patterns. This will help you not just with the making of your mood board, but also with media and ad targeting, value propositions, social media strategies, etc.Īfter you’ve defined your core audience, research what kind of aesthetic is popular and appealing to that group. The smartest thing would be to create buyer personas. Precise briefs and reference points = quick production and fewer reworks.īefore you start adding things to your Pinterest board, you need to define your audience and find a style that is visually appealing to them. It can serve as inspiration when you’ll need some last-minute visuals or work on new campaigns that you want to be in line with your brand identity.You will be able to compare new ideas with your mood board and see if you stray too far away.You’ll have something precise and tangible to show them for a reference. It will guide you through your design process and make communication with graphic designers easier.Your mood board will make your life easier and your branding consistent because of a few things: The latter one is more convenient, easy to send to your designer, and if you don’t know how to make one there are mood board templates online. You can create a physical mood board with styrofoam and cut out snippets from print materials, or opt for a digital mood board. But for a new brand, it’s really important to have distinguishable styling, while professionals will be able to translate all the ideas and wishes into a tangible concept. Whether you need branding assets, such as a logo and website, or email banners and social media posts, nothing should be inconsistent and different from the other design assets, so a branding mood board will help you decide and nurture a certain identity and vibe.īusiness owners aren’t always visual people, so ideas are sometimes abstract in their heads. It consists of many things, from photos, ads, typography, design elements, symbols, etc, that will serve as design inspiration and guidelines for a graphic designer. A mood board is a collage or compilation of design ideas and visual references that you can use as visual direction when developing your brand and visual identity.
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